Top Tips when deciding on a Digital Marketing Agency

Top Tips when deciding on a Digital Marketing Agency

27 October 2017

3 minutes read

Top Tips when deciding on a Digital Marketing Agency

You have your business set up. That’s the easy part. Now how do you show the world what you are about and how you can help them?

A digital marketing agency becomes an imperative next step in the growth of your business. You need to find one that fits you perfectly, or the whole image of your business may be lost.

As biased as we may be, we do know that not every digital marketing firm will be the best fit for every type of business. This is where you need to look at each factor regarding the firm.

Be aware of your needs

You must be aware of the needs of your business before you make rash decisions that will cost you in the long run. Decide on what you are needing for your business now, in the near future and in the long-term.

Are you looking for more engagement? Are you looking for an SEO strategy to maximise your business? Or are you simply wanting the basics? These are the questions you need to start asking yourself. Start making a list of your needs, and get everyone involved. And we don’t mean a list of office supplies.

You could maybe need more:

  • Email marketing
  • Search engine optimization
  • Analytics
  • Blogging
  • Or just an all rounded amount of advertisement

Whatever your needs are, you need to have them outlined, and you need to stick to them.

Do your research

Before deciding on any marketing agency, you need do your research into what agencies have to offer. What their strengths are, what their weaknesses are, and how they can help you specifically. You do not just want to jump into something out of desperation.

You need to know what niche your business is in, and if it even has a niche. Not all digital marketing firms may have worked with your specific type of niche. Take the time to consider different options and work to get a perfect match for you and your business.

Consider the price

This is one of the most crucial, yet sometimes uncomfortable negotiations that could be made. When looking at the needs of your business, weigh it up with certain packages that they may offer. A lot of the people always think that if the prices are higher, then the agency obviously has impressive results to match up to. But this is not always true.

If you are able to find a digital marketing agency, that has exactly what you need, within budget, do not look for something better. On the other hand, do not settle. You need to find a middle ground when it comes to the pricing of the service.


You are allowed to be curious. You are even allowed to be nosey. This is your business and you have a say as to who you let in to help you. Look at their own website, see if it immediately attracts you or not. Have they worked for small companies or bigger ones? How did their clients respond?

Look into their past accounts and see the work that has been done. See what others have said and what they liked and didn’t like. You should rather know everything rather than get yourself into a situation that you regret.


Look at this decision as adding another member to the team. You want to form a good, lasting relationship with your digital marketing agency. There will be changes in your own business as time goes on, and you want to have your digital team available whenever you need.

You need to outline your ideas, values and keep the communication between the two partnerships very open. They need to be able to give you feedback and you need to be able to listen. At the end of the day, you are working as one team, not two separate entities.

Competitive advantage

Everyone wants to have something that no one else has. You want a unique service that is catered just for you, and one that will make your business get that competitive edge. Within your research, you will start to see what you need and what you don’t. You will start to see who would suit you and who wouldn’t.

Don’t be afraid to be blunt and say what you want in a direct way, so that there is no miscommunication.

The final decision that you make about which digital marketing agency to hire is never easy, and well, it shouldn’t be. You need to have all the facts and details and you need to know that you are going to handing things over to a reliable source.


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