‘Digital transformation’ is something of a buzzword coming into 2019. Encompassing all digital marketing services, digital transformation is a process of improving your online presence in various ways. But as a small business with a limited budget, how can you utilise digital marketing services to stay ahead of the competition?
Through digital transformation, you can create new opportunities for greater efficiency and growth. Not taking action leaves you playing catch up in lieu of your competitors.
Take Google ranking as an example. If your website has lower traffic, is difficult to navigate and does not appear on the first page of Google search – it’s easy to be outmanoeuvred by competitors who have a better online presence.
Outsourcing your digital marketing could be the answer. By analysing your current performance, re-strategising and implementing SEO best practices – you can get results without breaking the bank. So why not be proactive instead of reactive in 2019?
Starting your Digital Transformation
The power of digital marketing can no longer be underestimated. Digital technology has fundamentally altered the way consumers expect to interact with a brand. From creative social media engagement to sales via mobile – it’s important to stay ahead of the game. Taking a step back to consider the best approach for your business is key. Can you change your processes to enable better decision making, function with greater efficiency or create a better customer experience?
Digital transformation is the process of making changes, alterations and improvements to your digital channels. By collecting and analysing data through tools such as Google Analytics and SEMrush you can see what aspects of your strategy are working well and what needs improvement.
Here are our top 5 digital marketing services you should adopt in 2019 with tips to stretch your budget.
Web Design and Development
If your website isn’t up to scratch then it’s time to do something about it. It might seem obvious, but a concise and easy to navigate website can make or break a small business.
Take a look at your website with fresh eyes. Is it easy to navigate? Does it clearly convey your brand tone? In addition, could you improve the copy, imagery or structure? A good website can completely change a user’s opinion of your brand. We have a fantastic team of web developers who can assist you to improve your user experience. Learn more about the importance of streamlining your website and SEO here.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of organically enhancing your online visibility and the overall legitimacy of your website. While paid advertising is a faster tool, SEO is a cost-effective way to increase your traffic to your site.
How does SEO work? Through researching keywords that are relevant to your business, website and products, you can optimise your content to achieve a better ranking in search results. Using various tools such as content writing, backlinks and blogs centred around your keywords you can help drive more traffic to your site.
Unsure of how to get started with small business SEO? Our in-house team of SEO experts dedicate time and effort to help your website performance see great results. With various digital marketing techniques, we can help you increase traffic to your site and improve your ranking in the coming year.
With more social users than ever, it’s undeniable that social media enhance your small business prospects. Social channels such as Facebook, Instagram and Twitter can be used to build a community, convey brand tone and personality and connect with users in a less formal way. Cost-effective too, implementing a social media plan into your digital marketing strategy for 2019 is a win-win strategy.
Having a social media presence can immediately give your business more legitimacy. When managed properly, it can be a cost-effective way to reach your customer base, spread product awareness and build consumer loyalty.
But managing various accounts on different platforms can be difficult. If you have limited time, outsourcing to a community manager might be the answer. We offer various business growth packages which include social media to help get your business noticed.
With all of your social channels up and running, you can now look at incorporating paid advertising in 2019. The most effective form of paid advertising for small businesses is PPC or Pay-per-click.
What is PPC you ask? Pay per click advertising is used on search engines. An ad can rank at top of the search engine with a transaction fee for every time a user clicks on the ad. This ensures that you can optimise budgets, targeting prospects instead of a wider demographic. Digital marketing services like this allow businesses to stretch a budget, however big or small.
Facebook advertising is another avenue to explore for small businesses in 2019. With improvements being made every day, it is now possible to specifically target your audience based on geographical location and interests. Read more about how Facebook advertising could help boost your business.
Digital Marketing Services: All You Need to Know
So, there you have it, a round-up of all the digital marketing services you need in 2019. You now have the insight to begin your digital transformation!
But in the fast-moving digital space, your transformation should be continuous and fluid. With our packages, we review and implement changes every three months to ensure your budget is being used effectively. Stay flexible and adaptive with our expert advice. Setting you up to readily compete in your industry. Have a look at our various business growth packages today to see what we can do for you in 2019.