Are you suffering from halted business growth? Your outdated website might be why. As we all know, it’s no longer an option to not have a poor website in 2019. Consumers are online and you are missing a huge opportunity for business growth if you haven’t got yourself a simple, functioning site.
Why are websites so important for business growth?
In a world where we have the internet at our fingertips, whether we like it or not, we are all online. We ask Google questions that our Grandparents would have taken hours to troll through books for. What’s more, according to the eCommerce Foundation, 88% of consumers research product information before making a purchase online or in store. What does this all mean? Buying behaviour trends reflect the huge importance of having a good website in this day and age.
Web design is crucial for conveying your brand, tone and personality. Gone are the days where a shop front was the first point of contact consumers. In the modern world, your website and your brand are intertwined. So to help get your business thriving in 2019, we have put together our top 10 signs that your website might need a transformation in 2019. Take a look.
You can’t update your website easily
Professional websites are effectively built using easy content management systems such as WordPress. These platforms provide a simple interface for you to add, edit and optimise content on your website as often as you like. Gone are the days of needing a web developer every time you want to make a small change.
Your website looks old
We can all smell an old website from a mile off. Not only do old websites rank poorly in Google search but they also lose user’s interest if they think the website has been left untouched for a long time. Your small business and business growth with benefit greatly from the credibility and quality that comes with a professional and regularly updated website.
Your site isn’t mobile friendly
The consumer of today is spending more and more time accessing the web from their mobile devices as opposed to desktop computer. Your website needs to have a responsive design which adapts to each device, enhancing the viewing experience for all consumers. Unsure of how to do this? Our Web Design and Development team can assist in getting your website fully functioning on all platforms.
You can’t find your website in Google search – SEO
This is crucial. Google processes over 40,000 searches every second on average- which is 3.5 billion searches per day! So if your website is not ranking well on Google, this might be why your business is not growing.
Users can’t find what they need
Websites should be easy to navigate with categories relevant to your small business. For example, a Food Blogger’s website might adopt content categories such as Recipes, History, Products, Events and Blog. This way, users can easily find what they came for.
Your bounce rate is high
Closely linked to the user experience, bounce rate is important for determining how much users are enjoying your content. If you’re not clued up on Google Analytics yet, 2019 is the time. Statistics such as bounce rate can help you determine which aspects of your site are failing to engage with users. In the modern world of instantaneous information, you risk falling behind to your competitors if you do not re-evaluate your website based on bounce rate and user experience.
Your website takes forever to load
According to Neil Patel, 47% of consumers expect a web page to load in under two seconds. What’s more 40% of people abandon a website if it takes more than 3 seconds to load! So, making sure your site loads promptly is essential. Elements such as large background images, textures custom fonts are the usual culprits for slowing down your site. Check Google Analytics for errors, or outsource to Our team of Web Developers who can help get rid of bugs and amend your website.
You aren’t getting any regular traffic
Again, Google Analytics will help you to track this. In an ideal world, it would be ideal to see traffic from a variety of sources from search engine optimisation efforts. For my ideas, take a look at our 5 tactics for small business SEO.
Your site has outdated content
Dull and outdated content should have no place on your website. Your website’s relevancy can fall behind if you do not have a content strategy in place. Content should be informative, educational and most of all, valuable, for users. If you’re having issues with ideas, consider refreshing old content or revising its relevance.
Your website has a poor conversion rate
Probably the most important warning sign is a poor conversion rate. Converting visitors into paying customers is vital for business growth and success. Conversions come in many different shapes and sizes. From subscribing to newsletters, joining groups to making purchases. Step one is to get all the above problems solved, optimized and improved.
Website Revival for Business Growth
2019 is the year for business growth. So, use our tips to revive your website and watch your business flourish. If you need help, check out our various Digital Marketing Packages, carefully designed for small businesses.