Every top business mogul will be the first to tell you. An empire can crumble under the weight of its own words. The pen is – after all – mightier than the sword.
Putting your brand in the right hands could be a make – or – break move for your business. We have meticulously weighed the pros and cons of outsourcing your digital marketing and have listed a few cautions below that you should keep an eye on when you hire marketers outhouse.
Gambling brand loyalty
How do you know that the person who markets your product, values and understands it – as you do? Why not keep your marketing in-house and closer to the company’s core?
Well – in short, outside marketers are there to do what you can’t, connect you to the clientele you could not reach otherwise.
By selecting the right agency and team that knows how to broadcast your brand to the right target market properly, you will quickly see improvements in your business’ online presence and traction.
Outsiders are also paid to handle one specific task, (as you delegate), so they have all the incentive to be consistent – letting you focus on things in-house. Because the agents get compensated per task, there is a focused incentive to ensure optimum service at a consistent rate.
Losing touch with your brand
It has been said that the easiest way to spoil an idea is to give it democracy. Nobody, not even a team, could duplicate the core beliefs of your business. And it could be a real risk handing your proverbial megaphone off to someone not fit to speak on your behalf.
But when you outsource your digital marketing to the right people, you are effectively ensuring that nothing your business says gets lost in translation. Our marketers generally have a better understanding of your consumers’ needs when it comes to building a brand relationship.
They also have superior knowledge of online data analytics – effectively analysing every single click that your digital portfolio acquires. This leaves you with the capacity to focus on shaping your brand’s core identity – while it reaches your target market with fluid accuracy.
Risk of incompetence
It’s all good and well having a loyal marketing team on your side. But what happens if your campaign is lacking the punch you had envisioned? Or what happens if your online traction is inconsistent, or even incoherent once your marketing schemes are implemented.
First prize and a participation award are two very different accolades, and while it’s up to you to select the right marketing team when outsourcing – it’s up to us to make sure that we stay one step ahead of the game.
Because our marketers are carefully trained to navigate the online sector, you can rest assured your brand is in the right hands. We instill and update our know-how on SEO implementation to our employees, and truly stretch the fundamentals of online reach to help you stay just a simple touch away from your consumers.
There are some things we will not compromise. Quality control is at the top of that list.
Limited access to outside marketers
Sure, once your marketers are up and running, there will be unavoidable brand growth. But what happens if it grows the wrong way, and something needs to be fixed swiftly?
If your marketing wing isn’t almost immediately accessible, it’s easy for brand messages to be tainted at the hands of the messenger.
The cream of the marketing crop is fully aware of this dynamic, and will more than compensate to keep your business a step ahead online. There is a security that comes in having your team within arm’s reach – you can have just that with the use of online project management and comms tech such as Skype.
With modern digital tools, not only is your marketing team available on the run, you can implement your ideas online with lightning-quick efficiency.
If your marketing requires 24/7 attention, you can even hire more than one marketer (also in separate time zones) to help share the workload around the clock.
So while you may have a few necessary red flags to monitor when you outsource your digital marketing, it is one of the most vital elements to anyone looking for success in the modern era.