Competition is what fosters innovation and progress. For a business to survive, it needs to constantly be ahead of the curve. This means that you need to use every means available that will give you a competitive advantage. Virtual Marketing assistance can provide you with just that.
The virtual digital assistant market is forecasted to reach 15 billion US dollars by 2021. This increase indicates more businesses are realising and making use of the value of virtual assistants. One of the reasons using a VA is becoming more common, is that it allows you to increase your productivity and have access to specialists.
Because of the expertise and the flexible nature of their services, you can rapidly improve and scale your online marketing activities in a sustainable manner. Through delegating digital marketing activities to virtual marketing assistants, you will also be able to divert your resources and efforts to the other business aspects you are great at, for example, strategy, sales, product development and so on.
Market Research and Competitor Analysis
In business, competition is a crucial aspect that you must pay attention to. Virtual marketing assistants are able to provide competitor market research that you can use to guide your marketing and business strategy.
Knowing who your competitors are, which market segment/audience they are targeting and their marketing activities allow you to learn from them. The advantage of this is that you can take their best practices and use it in your own strategy.
For example, a virtual marketing assistant can research what content strategy the competition is performing. They can look at hashtags, post frequency, type of posts and so on. However, It’s important to remember to not just copy what others are doing, but to differentiate yourself from the crowd.
Virtual marketing assistants are professionals when it comes to this area, investigating the competition’s strengths and finding opportunities.
Staying a step ahead
VAs are readily available to respond to online social platforms and managing community. Having a fast response time is crucial. Most entrepreneurs are usually already busy with a long list of tasks that require them to attend to as quickly as possible. Therefore VAs allow you to be quicker and more efficient than if you were to do it yourself.
It also saves time, as you require less training and onboarding of inhouse marketing assistant. Also, if you decide to scale your business, you can simply change the package you have with your VA depending on what you require.
Finally, you can maintain the versatility of a startup while having specialists work for you. Startups are perpetually innovating and changing their business. There needs to be a certain degree of freedom for this to work. Outsourcing workers allows this versatility and avoids the risks of becoming an organisation that is too generalised. Using a virtual marketing assistant gives you the best of both factors, with the efficiency of specialisation and the flexibility of being versatile.
What tasks can a virtual marketing assistant do?
Virtual marketing assistants can cover a wide range of tasks including the following.
- Content Strategy Research
- Market Research
- Social Media Management
- Blogging & copywriting
- Content creation
- Graphic design
- Video editing
- Internet research
- Basic Website changes
If you need specific tasks to be done such as designing a logo, they also have access to specialists when required.
You might be wondering why you should hire a virtual marketing assistant when you can have someone working in-house. What’s unique about outsourcing to a virtual assistant is versatility and speed. You can quickly have a VA set up without having to train them on what needs to be done.
If you decide that you want to scale your business or require more marketing activities, you can simply switch the services you have to accommodate what you need. You will also have access to your assistant wherever you are, whether you’re on a business trip, or in another country.
Entrepreneurs realise they can only get so far without support and how invaluable good support is. Having someone whose role is to provide professional support and to be efficient and quick will allow you to outperform those around you and reach your goals.
If you’re interested in finding out more about what we offer, please take a look at our Virtual Marketing Assistants page.