Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is undeniably one of the best ways to boost your search rankings and get noticed.

But how do you know which keywords you should be using? At PrimePixels, we always start out with keyword research. Keyword research essentially helps us to know what keywords your competitors are using and what your ideal customers are searching for online. You can then optimise various elements on your website to include these keywords such as in your metadata, your H1 and H2 headings, and your product descriptions. Even social media platforms like Instagram are leaning more towards SEO and keywords.

We help small- to medium-sized businesses with their keywords all the time, so we’ve decided to put together a list of the top keywords in each industry we service. Use these keywords on your website and you’ll be heading in the right direction.




Health and wellness

While topics like body positivity and putting an end to diet culture are on the rise, when it comes to health, fitness is often a related keyword.

  • Fitness and health
  • Women’s health and wellness
  • Health-related fitness


When it comes to FinTech keywords, it seems customers are searching for information that can help them manage their personal finances rather than searching for financial services. If you are a FinTech, it would be worth your while to include valuable content on your website that helps customers manage their money.

  • Free blank profit and loss statement
  • Average credit score
  • Tax brackets 2021

Fashion and beauty

Some of the most popular key phrase searches related to the fashion and beauty industry ask questions about becoming fashion designers and makeup artists.

  • How to become a fashion designer
  • How to start a fashion blog
  • Nail designs

Food and hospitality

From finding plum wine to sourcing great recipes, customers in the food and hospitality industry are certainly searching for value. Providing them with content that serves their needs, while including keywords, is a strong strategy.

  • Umeshu
  • Hotel promotion
  • Cooked rice



Coaching and mentoring

Many of the keywords surrounding the coaching and mentoring industry are about achieving a life coach certification or how to go about becoming a life coach. For this reason, the top keywords in this industry are slightly off-balance. However, the below keywords should help you if you are offering coaching or mentoring services. If you are a coach and you do have a form of certification, be sure to mention this on your website.

  • Business mentor
  • Life coach certification
  • Mentoring

e-Commerce and retail

The keywords below indicate that being able to track their orders is something that is important to online shoppers. Be sure you include tracking capabilities when building your website and mention to shoppers that you have this functionality available.

  • DHL eCommerce
  • DHL eCommerce tracking
  • Ecommerce website

Fast-moving consumer goods (FMCG)

It’s clear from the keywords below that FMCG customers are definitely on the lookout for ways to save money. By offering coupon codes, promotions, and discounts on your website, you have a shot at customers finding you organically through search engines.

  • Coupons
  • Voucher codes
  • Promo code




This is certainly not an exhaustive list, there are hundreds of keywords in each of these industries that you can use to build your organic SEO and outperform your competition. If you’re not sure where to start when it comes to using keywords, contact us to find out more about our SEO services.

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