Search engine optimisation, commonly known as SEO, is a term that is often misunderstood, and there are many myths circulating about it. To help set the record straight, this article will discuss six of the most common myths about SEO.
- SEO is all about rankings:
The main goal of SEO is to increase your visibility in search engine results, but rankings are not the only way to measure success. Other key performance indicators include website traffic, time on site, bounce rate, and leads generated.
- SEO is a one-time thing:
SEO is an ongoing process and requires regular maintenance and monitoring. It’s important to stay up to date on the latest algorithm changes, as well as to continue to create content and optimise existing pages.
- SEO is easy:
SEO may seem simple in theory, but it is actually a complex and time-consuming process. It requires a deep understanding of search engine algorithms, as well as the ability to create content that appeals to both users and search engines.
- SEO is only for big companies:
SEO is beneficial for any business, regardless of size. It is a great way to generate organic traffic and leads and can be done on any budget.
- SEO is all about keywords:
Keywords are an important part of SEO, but they are only one piece of the puzzle. Other important elements include link building, content quality, and user experience.
- SEO is a quick fix:
SEO is not a quick process, and it can take weeks or even months to see results. It’s important to be patient and consistent in order to achieve long-term success.
Overall, SEO is an important part of any digital marketing strategy, and it is important to debunk these common myths in order to get the most out of it. While it is a complex process, it can yield great results if done correctly.