Pay-per-click (PPC) advertising is an online marketing tool that businesses use to gain more visibility and leads in search engine results. It is one of the most efficient ways to reach your target audience, as it allows you to target specific keywords and phrases that your audience is likely to use when searching for your products or services.
PPC works by placing ads on search engine result pages (SERPs) that are triggered by specific keywords that you select. When someone searches for one of your selected keywords, your ad will appear on the SERP, and you’ll only be charged if someone clicks on your ad. This makes PPC a cost-effective way to drive traffic to your website and generate leads.
When it comes to PPC advertising, there are several different aspects to consider, such as selecting the right keywords, setting up campaigns, creating ads, and optimising for success. Here, we’ll take a look at the basics of PPC, so you can get started on the right foot.
Selecting the Right Keywords
One of the most important aspects of setting up a successful PPC campaign is selecting the right keywords. You should focus on selecting keywords that are relevant to your products and services, and that your target audience is likely to use when searching for them.
When selecting keywords for your campaign, you should consider relevance, competition, and cost per click (CPC). Relevance is important, as it ensures that your ads are being seen by the right people. Competition is also important, as it helps to determine how much you’ll need to bid in order to place your ads in the top positions in the SERPs. Lastly, CPC can help to determine how much you’ll need to spend on your ads in order to remain competitive.
Setting Up Campaigns
After you’ve decided on the keywords you want to target, you’ll need to set up campaigns in order to manage your ads. When setting up campaigns, you should consider the type of ad you want to run (text, image, or video), the networks you want to target, and the budget you want to allocate to each campaign.
Creating Ads
Once you’ve set up your campaigns, it’s time to create the ads. When creating your ads, you should focus on making them relevant, eye-catching, and engaging. Make sure that your ad copy is clear and concise, and that it includes a call to action.
Optimising for Success
Once your ads are up and running, you’ll need to optimise them for success. This includes monitoring the performance of your ads and making adjustments as needed. You should also test different ad copy and keywords to see which ones are performing best.
Outsourcing Digital Marketing Manager
If you’re new to PPC or don’t have the time or resources to manage a PPC campaign, you may want to consider outsourcing your campaign to a digital marketing manager. A digital marketing manager can help you create, manage, and optimise your PPC campaigns, ensuring that you get the best results possible.
Conclusion
Pay-per-click (PPC) advertising is a powerful tool that businesses can use to increase visibility and generate leads in search engine results. When setting up a PPC campaign, you should consider selecting the right keywords, setting up campaigns, creating ads, and optimising for success. If you don’t have the time or resources to manage your PPC campaigns, you may want to consider outsourcing your campaign to a digital marketing manager. Understanding the basics of PPC advertising can help you get started on the right foot and ensure that your campaigns are successful.
