Why video isn’t just for large companies: A guide to video for small businesses

Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]

Why you shouldn’t stop your digital marketing over holidays

Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]

5 Reasons Why Digital Marketing Is Crucial for Small Businesses

If you’ve ever used Google to look for a pizza place that delivers, you’ve experienced the power of digital marketing. No business, no matter how small, can afford to overlook the might of the online marketplace. Its already vast, and it gets bigger every day. Your customers are already out there. They are online. Whether […]

Facebook Advertising: The Benefits & The Pitfalls

When outlining and developing your digital marketing strategy, determining which platforms you’ll be rolling your content out to is very important. Furthermore, determining your budget and deciding how much is allocated to each channel is just as important. Although advertising on multiple platforms is beneficial, you should focus and allocate most of your budget for […]

Explainer Videos: Why They Are Important for You

Would you rather watch a short, 2-minute explainer video about a product or business idea? Or read paragraphs and paragraphs of written content containing the same information? What’s more, explainer videos should be engaging and informative, giving a clear message to online users. Other than the obvious, there are many reasons as to why explainer […]

Top 5 Digital Marketing Trends To Watch Out For In 2018

With 2018 upon us, everybody is talking about what they’re going to do, resolutions and what the new year might bring. With the digital sphere constantly changing and keeping people on their toes, why not go into the new year knowing what to keep your eye on? Great idea, right? To make it simple, we […]

6 Tips For Creating The Perfect Blog Post

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson. To write a successful blog, it needs to be written with the purpose of accomplishing something, not just for the sake of writing content. You […]

2017: The 5 Most Common Website Mistakes

Websites are the backbone of businesses and brands, especially in this day and age, where there are 3.58 billion (according to statista) internet users worldwide. Therefore, The need for a well-designed website keeps getting more and more important. Unfortunately, not every website is designed perfectly. Why? There are many mistakes that web designers can make […]

6 Common Web Design Mistakes That Will Hurt Your SEO

What is the best way to keep users exploring the website that you created? As a web designer, you should know this. Make it appealing using a creative and elaborate design with enticing eye-opening themes and imagery. However, during this process, there is one thing that you need to keep in mind; websites are built […]

The Top Social Media Platforms to Use for Wellness Professionals

“Exercise is king. Nutrition is queen. Put them together, and you’ve got a kingdom.” – Jack Lalanne. Being a wellness professional, we know that this is part of the message that you are wanting to convey to your clients, current and potential. To do so, your current and potential clients will need to be aware […]