We recently interviewed friend and general go-to life mentor, Steve Gwenin, for an informal interview series – My Biggest Failure. Steve is an executive surf life coach, mentor and speaker. But before that, he was a successful CEO that oversaw 200 people across 13 countries. We had an honest conversation about what he considers one […]
Category: Digital Marketing
Convert leads into sales with these 3 email marketing hacks
We recently told you how email marketing is still a great way to market your business, and we shared some tips on how to get it right. Today, we’re getting down to the nitty-gritty to share some really simple advice to help you optimise your email marketing to start converting leads into sales. Not only […]
How to position your brand in the midst of a cost-of-living crisis to still make sales
How on earth did we get ourselves into a full-on recession in a matter of months? And how many prime ministers have we been through these days? With soaring energy bills and a cost-of-living crisis on our hands, you may be feeling a bit uneasy in these turbulent times – and we can completely understand […]
Don’t ditch marketing: How to recession-proof your SME
If you’ve read the news at all recently, you’re likely to have heard that the UK is heading for a significant economic recession. In fact, some are arguing that the UK is in for its longest downturn since the 2008 financial crisis. It’s quite possible that this news has you concerned about the future of […]
Email marketing isn’t dead: Here’s how to use it to boost your business
Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]
Why video isn’t just for large companies: A guide to video for small businesses
Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]
What social media platforms are right for your business?
Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]
Start Now: A guide to planning your festive marketing campaigns ahead of time
Have you started planning your digital marketing campaigns for the festive season yet? You may think, gosh, it’s the middle of summer, why would I need to think about Christmas right now? The truth is, to pull off any campaign successfully, you need to plan. The earlier you start, the better your chances are of […]
Email marketing trends you can’t afford to miss out on
Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]
How to create a powerful online value proposition: A guide
Are you struggling to find ways to get people to visit your website or pay attention to your business online? The marketing world has a special trick up its sleeve to help you with this. It’s one that has proven to be highly impactful over the years: your online value proposition (OVP). When done right, […]
