Category: General

Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]

Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]

As a small or medium-sized business owner, we know that you don’t always have the budget to boost posts and spend money on paid advertising campaigns on social media. Sometimes, the best that you can do is use your social media platforms to market yourself organically without spending any money. Many people will tell you […]

Having a website is a fantastic way to generate leads and sell your product. However, if it’s not in tip-top shape, there’s the chance it could negatively affect your revenue. Generating a return on investment (ROI) means driving conversions. A conversion is a goal you want to achieve by having a website. If you run […]

Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience.  The rise of short-form […]

Part 1: Getting started   We are all familiar with the online search prowess of Google, to the extent that in the past few years, Google and ‘search’ have become interchangeable words.   Gone are the days when we ask our friends and family to search for something online when we can just ‘Google’ it. […]

Sometimes the perfect moment arises: the delighted customer with their latest purchase, your product glistening in the flawless natural light. Or your team, hard at work behind the scenes to make sure your deadlines are met. In times like these, you need to embrace the opportunity to capture that perfect shot. But not everyone has […]

Success requires structure and as the old saying goes “consistency is key!” This couldn’t be more relevant when it comes to your content. Consistent, shareable content is what keeps your customers engaged and helps to make those conversions. So, what’s the secret to consistent content? Content batching like a pro!    Content batching is when […]

We’ve seen the growing popularity of do-it-yourself hacks on the Internet with platforms like Pinterest making the most complicated of tasks, simple. Well, we’re here to add another one to the list by taking you through how to set up an epic DIY home studio on a budget. Say goodbye to spending hundreds of pounds […]

Black Friday, traditionally an American consumer event, has taken the world by storm in recent years and has become the biggest day for sales both physically and online. A study by Statista found that in 2019 the total spending of British consumers reached 8.7 billion pounds in one day. That was the highest amount of spending […]