Posts in this category are about things that are not specific to any other listed category or about digital marketing as a whole.
Having a website is a fantastic way to generate leads and sell your product. However, if it’s not in tip-top shape, there’s the chance it could negatively affect your revenue. Generating a return on investment (ROI) means driving conversions. A conversion is a goal you want to achieve by having a website. If you run …
Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience. The rise of short-form …
A Marketer’s Guide To Creating Short-Form Video Content Read More »
Part 1: Getting started We are all familiar with the online search prowess of Google, to the extent that in the past few years, Google and ‘search’ have become interchangeable words. Gone are the days when we ask our friends and family to search for something online when we can just ‘Google’ it. …
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