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Posts in this category are about things that are not specific to any other listed category or about digital marketing as a whole.

A Marketer’s Guide To Creating Short-Form Video Content

Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience.  The rise of short-form …

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