Why video isn’t just for large companies: A guide to video for small businesses

Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]

What social media platforms are right for your business?

Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]

Start Now: A guide to planning your festive marketing campaigns ahead of time

Have you started planning your digital marketing campaigns for the festive season yet? You may think, gosh, it’s the middle of summer, why would I need to think about Christmas right now? The truth is, to pull off any campaign successfully, you need to plan. The earlier you start, the better your chances are of […]

4 top tips to improve your organic social media

As a small or medium-sized business owner, we know that you don’t always have the budget to boost posts and spend money on paid advertising campaigns on social media. Sometimes, the best that you can do is use your social media platforms to market yourself organically without spending any money. Many people will tell you […]

5 Ways To Show Your Customers Some Love

With the month of love in full swing, it’s time to take a moment to think about how you can show your customers some love. Showing your clients and customers, your greatest supporters, that you appreciate them has major perks. Not only are you making them feel special, but you’re also creating a relationship with […]

Five Insider Tips For Finding The Best Influencers 

  As such, most businesses understand, by now, that social media is quickly becoming the best way to reach potential clients and tap into previously unknown markets. The stats, as generated by Statistica, support the findings as follows. Did you know that:       There are 320 million global Instagram users aged 18 and […]

How To Use Hashtags

Dive into a world of exposure with hashtags.   In today’s algorithm-driven society, ensuring optimization of your business’s social media channels is essential to creating brand familiarity.   One of the most effective ways to up your engagement rate and ensure your content is seen by the ideal audience is using hashtags.   A hashtag […]

Instagram Photography Tips for Phone-tographers

Ah… the elusive perfect shot. When scrolling through the cream of the crop of Instagram photography feeds, you’re likely faced with a plethora of responses: Marvel, delight, appreciation, inspiration and intrigue. Perhaps you’re even a tiny bit envious, especially if you’re the competitive type! Whether you’re casually wondering how they do it; feeling a little […]

Optimal Posting Times and Frequency for Social Media – 2021 Edition

With the constant change of the  social media algorithms, do you know how often you should be posting to social media? You may think there’s a one-size-fits-all approach when it comes to your channels, but that simply isn’t true. You’ve seen an article here or there about optimal posting times and frequency for social media, […]

How Social Media Algorithms Work and 10 Ways to Outsmart Them

If you have a business operating in the digital space, you already know the importance of having a social media presence. Posting to your channels and hoping for the best is simply not enough if you want your content to be seen by the right audience. Understanding what social media algorithms are and how to […]