Media

Posts that have media-related tests

A Marketer’s Guide To Creating Short-Form Video Content

Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience.  The rise of short-form …

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Online Advertising Without Cookies- How To Future Proof Your Digital Marketing

You may have realised lately that just about every website you visit asks you for your permission to use cookies. Internet browsers like Safari and Firefox made third-party cookies a thing of the past some time ago, but in 2020, Google announced that it would be following suit with its Chrome browser making third-party cookies obsolete by …

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