Don’t ditch marketing: How to recession-proof your SME

If you’ve read the news at all recently, you’re likely to have heard that the UK is heading for a significant economic recession. In fact, some are arguing that the UK is in for its longest downturn since the 2008 financial crisis. It’s quite possible that this news has you concerned about the future of […]

Top Trends We’re Seeing For UK SMEs In 2022 

Top trends we’re seeing for UK SMEs in 2022  (SMEs) make up 99% of the UK’s total business population. This puts them at the forefront of our economy and means they were perhaps the sector hit hardest by the Covid pandemic. As the dust begins to settle and businesses start returning to normal, the question […]

A Marketer’s Guide To Creating Short-Form Video Content

Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience.  The rise of short-form […]

Online Advertising Without Cookies- How To Future Proof Your Digital Marketing

You may have realised lately that just about every website you visit asks you for your permission to use cookies. Internet browsers like Safari and Firefox made third-party cookies a thing of the past some time ago, but in 2020, Google announced that it would be following suit with its Chrome browser making third-party cookies obsolete by […]

Hacking Social Media Engagement: How to Get Your Audience More Involved

Gone are the days when social media marketing was considered a ‘fad’. Today, it’s an integral part of any marketer’s arsenal. Social media engagement and brand awareness go hand-in-hand, but building a community of active followers who engage with your brand is not as easy as it once was. While many brands are successfully using […]

Podcast Series: How to Record a Podcast Like a Pro

There are hundreds, if not thousands, of podcasts that are uploaded daily. If you’re thinking of entering the podcast space, then welcome. There is space and a place for you. And hopefully, as unique as you are, so too will be the content that you churn out because that is what sets some podcasts apart […]

Top 10 Marketing Strategy Books for Entrepreneurs

Sometimes, we need a little inspiration. And where better to find it than from fellow entrepreneurs? Taking a step back to reevaluate your marketing strategy is the best thing you can to gain a fresh new perspective, inspire new and creative ways to get ahead of the competition and grow your business.  We’ve done our research and compiled […]

How to Measure Social Media Success  

All digital marketing should be measured. Why, may you ask? Social media (one of the many digital marketing channels) offers unprecedented control over every penny of your marketing budget, something that didn’t exist before the rise of Google Ads and social media. If you’re not measuring your digital marketing efforts, you won’t understand what is working well and which areas you […]

Why Do You Need A Digital Workforce?

As the UK moves to a greater knowledge worker/services-based economy, productivity lags some 15% behind the competition.  As we move further out onto the world stage, something needs to change and quickly! Organisations are waking up to the fact that better productivity means greater profits, doing more with the same (or even less), and focusing […]

Outsourcing Social Media – Pros and Cons

Having an online presence is much more than just an optional extra in today’s marketing game. More than half of all business owners make use of social media marketing as a means to grow and maintain consumer-brand relationships. This huge task is usually best left to a team or person who best understands the fairly […]