What social media platforms are right for your business?

Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]

Start Now: A guide to planning your festive marketing campaigns ahead of time

Have you started planning your digital marketing campaigns for the festive season yet? You may think, gosh, it’s the middle of summer, why would I need to think about Christmas right now? The truth is, to pull off any campaign successfully, you need to plan. The earlier you start, the better your chances are of […]

5 Digital Marketing Trends For 2022 That You Can’t Ignore

The past two years have been filled with uncertainly. But one thing we know for sure is that the world of digital marketing changes and evolves rapidly, even in the midst of a pandemic. It’s important that your brand keeps a finger on the pulse of new and emerging trends in the digital marketing space […]

Reopening Your Business Post-Lockdown Like a Marketing Guru

It’s been tough. But you’ve made it. This last year we all learned that being an entrepreneur means being resilient, even in the most challenging times. But now, with the lockdown starting to ease month by month, there is a glimmer of hope. Now, more than ever, it’s time to put all your efforts into reopening your business with a bang. But how do you get back on your feet ahead of the big reopening? Keep reading and we’ll share our advice on how to […]

How to Use Pinterest Ads to Maximise Profit

When considering running an online ad campaign, and which platforms to use for that campaign, many people tend to think of Facebook as the first port of call. This isn’t a bad idea.  Common advertising platforms such as Facebook and Instagram have great advertising tools that can be effective and valuable. But other platforms such as Pinterest can be just as […]

Pay-Per-Click Tips to Help You Upstage Your Competition

How often have you found yourself lost online, searching for something, only to land on a website that you had no intention of visiting? It has happened to all of us. In that time spent online conducting a search expedition, you would have been exposed to the pay-per-click advertising of several brands, who were all able to target you through the words you typed into the search bar, through your location, your browsing history and a host of other […]

The best way to advertise your business in 2021

For any small business to be successful it needs sustainable growth, brand loyalty and a consistent stream of new customers. But you can’t just expect that to magically happen overnight and without any effort. Running a small business takes determination, consistent hard work and keeping your finger on the pulse to identify the best way […]

Virtual Marketing Team Spotlight: Meet Alex, Tania & Chloe 

Your small business is starting to pick up and all of a sudden you find yourself juggling countless tasks and trying to be in multiple places at once. When you have so much on the go, it’s easy for some important aspects of your business to slip through the cracks unintentionally. It’s time to explore […]

Paid advertising types – which to choose, use and fuse

So, you’ve launched your business on your social media channels and gained a couple of organic likes here and there. But suddenly your audience reach and engagement has gone quiet. Time to consider opening your options to the world of paid advertising and paid advertising types. This may seem daunting and only something the gurus […]

Digital Marketing Basics for Absolute Beginners

The world of digital marketing is vast, there are so many aspects to consider, and it’s ever-evolving with new technologies, this makes it quite tricky, and it’s an art to manage all the moving parts.   Digital marketing has become a reliable and cost-effective tool not only to create brand awareness but also successfully convert leads into paying customers. […]