Exploring the Benefits of Paid Advertising

When it comes to digital marketing, paid advertising is a great way to get the most out of your marketing campaign. Paid advertising is a form of digital marketing where you pay for ads that target specific audiences. These ads can be placed on search engines, social media sites, and other websites. The benefits of […]

Strategies for Maximizing Your Paid Ad Spend

  When it comes to advertising, every business wants to maximize their return on investment (ROI). Unfortunately, many businesses struggle to do this due to a lack of knowledge and experience with paid advertising. Fortunately, there are several strategies that can be implemented to maximize your paid ad spend and get the most out of […]

Understanding the Basics of PPC Advertising

Pay-per-click (PPC) advertising is an online marketing tool that businesses use to gain more visibility and leads in search engine results. It is one of the most efficient ways to reach your target audience, as it allows you to target specific keywords and phrases that your audience is likely to use when searching for your […]

Reopening Your Business Post-Lockdown Like a Marketing Guru

It’s been tough. But you’ve made it. This last year we all learned that being an entrepreneur means being resilient, even in the most challenging times. But now, with the lockdown starting to ease month by month, there is a glimmer of hope. Now, more than ever, it’s time to put all your efforts into reopening your business with a bang. But how do you get back on your feet ahead of the big reopening? Keep reading and we’ll share our advice on how to […]

Pay-Per-Click Tips to Help You Upstage Your Competition

How often have you found yourself lost online, searching for something, only to land on a website that you had no intention of visiting? It has happened to all of us. In that time spent online conducting a search expedition, you would have been exposed to the pay-per-click advertising of several brands, who were all able to target you through the words you typed into the search bar, through your location, your browsing history and a host of other […]

The best way to advertise your business in 2021

For any small business to be successful it needs sustainable growth, brand loyalty and a consistent stream of new customers. But you can’t just expect that to magically happen overnight and without any effort. Running a small business takes determination, consistent hard work and keeping your finger on the pulse to identify the best way […]

Paid advertising types – which to choose, use and fuse

So, you’ve launched your business on your social media channels and gained a couple of organic likes here and there. But suddenly your audience reach and engagement has gone quiet. Time to consider opening your options to the world of paid advertising and paid advertising types. This may seem daunting and only something the gurus […]

Digital Marketing Basics for Absolute Beginners

The world of digital marketing is vast, there are so many aspects to consider, and it’s ever-evolving with new technologies, this makes it quite tricky, and it’s an art to manage all the moving parts.   Digital marketing has become a reliable and cost-effective tool not only to create brand awareness but also successfully convert leads into paying customers. […]

5 Top Tips for Small Business Digital Marketing

What is small business digital marketing and why is it so important we hear you ask? Digital marketing encompasses all marketing techniques that use the internet or electronics devices. It covers digital channels such as search engines, social media, email and websites in order to connect with current, prospective and potential consumers. Eager to test […]

Tools For Small Business Marketing

Small business marketing can be daunting for beginners. That’s why we have compiled our tried and tested tools to market your small business with efficiency, success and confidence. Before we tackle the world of small business marketing, firstly you need to ask yourself some essential questions about your business: What is your unique selling point? […]