Category: SEO

Search engine optimization (SEO) is one of the most powerful tools available to digital marketers today. It helps improve visibility and increase traffic to your website by improving its ranking in search engine results pages. By optimising your website for search engines, you can fully harness the power of SEO to increase visibility and gain […]

If you own a website, you’re probably well aware of the importance of optimising your website for higher rankings on search engines. With the right optimization strategy, you can reach more people, increase your visibility, and create a better user experience. The key to success is understanding how to properly utilise keywords and other SEO […]

As digital marketing continues to grow in importance, the measurement and analytics strategies companies use to track performance and ROI must also keep up the fast pace. To remain competitive in the digital space, organisations must outsource their measurement and analytics strategies for digital marketing to ensure they are staying ahead of the curve.   […]

Digital marketing is an essential tool for businesses in the modern world. With the right digital marketing platforms, you can reach your target audience, build relationships with customers, and promote your products and services. However, with so many digital marketing platforms available, it can be difficult to decide which ones are right for you.   […]

Search engine optimisation, commonly known as SEO, is a term that is often misunderstood, and there are many myths circulating about it. To help set the record straight, this article will discuss six of the most common myths about SEO.   SEO is all about rankings:   The main goal of SEO is to increase […]

Recently, some digital marketing experts have said that email marketing is a dying art. According to them, this marketing channel no longer has the impact it used to, with users opting out and unsubscribing more than ever before. However, we believe the exact opposite of the above argument, and we have the stats to prove […]

Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently. Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media […]

Did you know that nearly half of Gen Z are using TikTok and Instagram for search rather than Google? This is according to Google’s very own data. Younger generations are leaning less towards typing keywords into search engines and relying more on the immersive experiences they have on social media to make purchasing decisions. We’ve […]

Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is […]

You may have realised lately that just about every website you visit asks you for your permission to use cookies. Internet browsers like Safari and Firefox made third-party cookies a thing of the past some time ago, but in 2020, Google announced that it would be following suit with its Chrome browser making third-party cookies obsolete by […]