In the year 2000, there was one female Creative Director in the UK. Not a percentage of Creative Directors, just one. Fast-forward 20 years down the line and only 11% of Creative Directors in the UK are female. Although this is certainly an improvement, the growth of female representation in executive roles continues at a …
Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience. The rise of short-form …
A Marketer’s Guide To Creating Short-Form Video Content Read More »
We all learn from our mistakes, but rather learn from the worst digital marketing mistakes made by others before making your own. By the end of 2020, the digital ad spends reached a total of £16.5 billion in the UK, making digital marketing one of the most dynamic and lucrative ways to create brand awareness, …
The 10 Worst Digital Marketing Mistakes – and How to Fix Them Read More »
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