Practical Tips for Working with Influencers: Dos and Don’ts

Are you ready to unlock the incredible potential of influencer partnerships to take your brand to new heights? You may have heard about how influencer marketing can skyrocket brand awareness, boost engagement, and drive conversions. And it’s true! Collaborating with influencers has become a game-changer for businesses of all sizes. So, let’s explore the practicalities […]

How to Make the Most of Your Website’s SEO

It is no secret that SEO is one of the most important aspects of website development. Unfortunately, many businesses fail to take full advantage of the opportunities available to them by not investing in SEO. As such, businesses are left behind in the race for better search engine rankings and more web traffic. However, there […]

9 ways social media will help you get more business

Social media has become an integral part of our lives. We use it to communicate with friends and family, to stay informed on news and current events, and to stay connected with the world. But did you know that it can also be a powerful tool for businesses to increase their customer base and drive […]

We’ve Only Just Begun: Insight into the world of marketing from a female Creative Director

In the year 2000, there was one female Creative Director in the UK. Not a percentage of Creative Directors, just one. Fast-forward 20 years down the line and only 11% of Creative Directors in the UK are female. Although this is certainly an improvement, the growth of female representation in executive roles continues at a […]

A Marketer’s Guide To Creating Short-Form Video Content

Did you know that humans have attention spans shorter than that of a goldfish? In fact, the average consumer’s attention span is nine seconds long, down from 12 seconds in the year 2000. That gives us as marketers what seems like an impossibly tight window of time to reach our audience.  The rise of short-form […]

The 10 Worst Digital Marketing Mistakes – and How to Fix Them

We all learn from our mistakes, but rather learn from the worst digital marketing mistakes made by others before making your own. By the end of 2020, the digital ad spends reached a total of  £16.5 billion in the UK, making digital marketing one of the most dynamic and lucrative ways to create brand awareness, […]

The Best Online Digital Marketing Courses to Kick-Start Your Career

Digital marketing is growing, and the trajectory shows no signs of slowing. The UK has a population of 68 million people, and of them, almost 90% are online. Businesses have been forced to go digital, no matter the nature of their business, and a recent study has found that digital offerings have bypassed seven years […]

What Is Social Proof and How Do You Use It to Boost Business Growth?

Social proof is an incredibly powerful digital marketing tool to use in your strategy and if you aren’t using it, you should be! Not everyone is familiar with the term and if you’re not, then pay close attention. You’re about to learn one of the best tricks up a digital marketers sleeve. It can help […]

How to Start an Email Marketing Campaign for Beginners

Nobody likes being inundated with spammy emails, and often we shove them straight into our deleted items before even giving them a read. Has it ever crossed your mind why these emails don’t appeal to us? And better yet, why businesses still bother with email marketing campaigns?      Now, you might be thinking that […]

How to Measure Social Media Success  

All digital marketing should be measured. Why, may you ask? Social media (one of the many digital marketing channels) offers unprecedented control over every penny of your marketing budget, something that didn’t exist before the rise of Google Ads and social media. If you’re not measuring your digital marketing efforts, you won’t understand what is working well and which areas you […]