How to Optimise Your Website for Improved Digital Marketing

Marketing your website is an important part of any digital marketing strategy. Without a well-optimised website, you run the risk of missing out on potential customers or losing them to the competition. Optimising your website for improved digital marketing is essential for any business that wants to grow.  Optimising your website for improved digital marketing […]

The Website Design that Wins Customers

In today’s digital age, a website is often the first point of contact between a business and its customers. It is the face of the company, and it needs to be designed in such a way that it wins customers. A well-designed website should be visually appealing, easy to navigate, provide relevant information and be […]

How to position your brand in the midst of a cost-of-living crisis to still make sales

How on earth did we get ourselves into a full-on recession in a matter of months? And how many prime ministers have we been through these days? With soaring energy bills and a cost-of-living crisis on our hands, you may be feeling a bit uneasy in these turbulent times – and we can completely understand […]

Top 5 things your website needs to generate ROI

Having a website is a fantastic way to generate leads and sell your product. However, if it’s not in tip-top shape, there’s the chance it could negatively affect your revenue. Generating a return on investment (ROI) means driving conversions. A conversion is a goal you want to achieve by having a website. If you run […]

Our Top 3 Keywords Per Industry

Keywords are powerful. Not only do they bolster your search engine optimisation (SEO) efforts, but they also help the right people find you online and stay a step ahead of your competition. Using keywords in your web copy (the text on your website) – and any content you publish, such as blog posts – is […]

Online Advertising Without Cookies- How To Future Proof Your Digital Marketing

You may have realised lately that just about every website you visit asks you for your permission to use cookies. Internet browsers like Safari and Firefox made third-party cookies a thing of the past some time ago, but in 2020, Google announced that it would be following suit with its Chrome browser making third-party cookies obsolete by […]

A Guide to Search Engine Marketing for Small Businesses

The Internet has changed, and with it, so has business. Nowadays, the way we do business no longer relies on fax machines, dedicated hours, or the infamous Yellow Pages. If anything, vital to the success of a company is the following:   Fast internet connections. A website. Social media profiles. A great SEO (search engine […]

How to Improve User Experience and Optimise For Conversions Ahead of the Festive Season

You might not think that a user’s experience of your website has much to do with conversions, but the truth is quite the opposite. User experience (UX) has everything to do with conversions. With the festive season fast approaching, now is the best time to consider how you can improve user experience on your website […]

Free Google Tools for Your Business

Part 1: Getting started   We are all familiar with the online search prowess of Google, to the extent that in the past few years, Google and ‘search’ have become interchangeable words.   Gone are the days when we ask our friends and family to search for something online when we can just ‘Google’ it. […]

Host Your First Webinar to Attract Leads

The pandemic has acted as a catalyst for rapid digitalisation. Of course, the migration to more digital spaces was always on the cards, but no one could have predicted the fast-tracked nature at which it occurred. This digital shift has meant adapting to a more remote way of doing business, marketing products differently, appealing to […]