Case Study

AVirtual – Business Growth Plan

Brief

A virtual assistant company wanting to increase number of leads and enquiries via digital marketing. Also looking to improve brand awareness and search result positions.

Solution

Coming up with an integrated digital marketing strategy that includes all marketing activities that result in increase in leads and visibility:

  • Social Media Management & Content Creation
  • Search Engine Optimisation
  • Digital PR
  • Pay-Per-Click Management
  • Website optimisation

Outcome

After 3 months

  • Leads: 23% increase in paid leads and 7% increase in organic leads
  • Visibility: 350% increase in visibility against the two main competitors with 4 long tail keywords in the top 10. Organic traffic up 12.2% compared to 3 months prior
  • 11% increase in customer sign ups

After 6 months

  • Leads: 43% increase in paid leads and 17% increase in organic leads
  • Visibility: 450% increase in visibility against the two main competitors with 4 long tail keywords in the top 10 and 1 core keyword in the top 10. Organic traffic up YOY 45.26% after 12 months
  • 16% increase in customer sign ups

After 12 months

  • Leads increase: Leads: 66% increase in paid leads and 57% increase in organic leads
  • Visibility: 650% increase in visibility against the two main competitors with 6 long tail keywords in the top 10 and 1 core keyword in the top 5 and another 2nd in the top ten. Organic traffic up YOY 65.60%
  • Reduced advertising spend by 43%
  • 24% increase in customer sign ups

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