Case Study

Global Vision International – Travel Company

Brief

Education travel company Global Vision International were using a mixture of freelancers, a marketing agency and interns to cover multiple needs with limited success. They needed a part time marketing manager (65 hours a month) to provide strategic direction, run campaigns and manage their freelancers. As a travel company they experienced high levels of seasonality, so they required the flexibility to increase their hours to 145 hours a month for 4 to 6 months a year.

They also needed access to additional specialists on an ad hoc basis including Social Paid Advertising, Video Editing, Content Creation and design.

Solution

An affordable, flexible, monthly package that gave GVI access to their own highly trained digital marketing manager, with experience in the travel industry backed up by a team of Prime Pixels specialists. Some of the activities covered by their Prime Pixels marketing team include:

  • Creation, implementation and optimisation of marketing campaigns
  • Management of specialists / freelancers
  • Social media management
  • Email marketing campaigns
  • Lead Nurturing sequence emails
  • Referral scheme implementation and management
  • Paid Social Advertising (Facebook, Instagram & Linkedin)
  • Content creation (website landing pages)
  • Blogging & copywriting
  • Graphic design (ad hoc service when required)
  • Video editing (ad hoc service when required)
  • Basic Website changes

Outcome

  • Reduced time and costs surrounding management of & hiring of multiple agencies and freelancers. Estimated cost savings per month £1250GBP
  • Increase in brand visibility in terms of SEO and social media audience, social reach grew 208% within the first 3 months and has steadily climbed 23% per month since. Client acquisition via social grew 38% after 2 months
  • Paid social marketing resulted in reducing current client acquisition costs by 45%
  • Effective email marketing, open rate increased by 18% and client acquisition increased by 9% resulting in 5 more clients a month
  • Increase in website site traffic; organic 45% over 4 months, direct traffic 38% over 3 months. Website conversion rate increased 21%
  • Overall growth in new clients saw an average increase after 3 months of 27% achieving an overall ROI of 128%

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