Case Study

Ozerlat UK – E-COMMERCE

Business

Ozerlat is the oldest Turkish coffee company in Cyprus. They recently expanded into the UK in hopes to infiltrate their online market.

Industry

E-Commerce

Package

10-hour social media

Services Provided

  • Social media content creation
  • Social media strategy
  • Monthly reports to track their overall growth

Brief

By bringing their unique Turkish Coffee to the UK, they needed assistance with increasing their online traffic and sales on their website. This would go hand-in-hand with growing their social media presence and gaining increased likes/followers across their Facebook and Instagram profiles. There was no paid budget, but we could make use of their Turkish Coffee and Turkish Delight products.

Solution

Instagram is Ozerlat’s most engaged channel, and we made this our core focus. We suggested an influencer campaign, whereby we gave UK foodie influencers on Instagram Ozerlat products to sample for themselves, and we gave them products to giveaway to their followers. The influencers ran the competitions on their own accounts and an entry requirement was for followers to follow @Ozerlat_UK in order to enter the competition.

Outcome

After 3/4 Months

  • A 22% increase in organic followers on their Instagram channel.
  • A 364% increase in the overall engagement on their Instagram channel through the total reach and impressions.
  • An 89% increase in website landing page views via their Instagram channel.
  • An 82% increase in online sales. Growing from only 5 sales a month to 28 sales a month.

DO YOU WANT YOUR BUSINESS TO GROW?

Request a free discovery call now.