Case Study

Plan South America – Travel Company

Brief

The client came to us to help them design and build a website on a tight budget yet one that could compete with their most established competitors. Their website was converting poorly and did not match the quality of price bracket of their product.

Solution

A simple image lead site with a focus upon the CTA ‘Speak To A Specialist’. We recognised that what set them apart was their local knowledge, so we relied on ‘user generated content’ – content from their staff to bring their destinations to life through simple design, beautiful images and real life accounts /stories relating to those destinations.

Outcome

A 13% increase in conversions and recent Financial Times piece focused upon the brand which would have been impossible with the old site.

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