The brief
Tapiwa Matsinde approached PrimePixels to help with organic social media marketing for Atelier 55
About the business
Atelier 55 is a digital space created to curate, connect, and celebrate the designers, artisans, and organisations shaping contemporary African design, creativity, and lifestyle. Launched in 2010 by author, curator, content creator and educator Tapiwa Matsinde, Atelier 55 exists to connect global audiences to the best in contemporary African design.
Industry
Art
Services provided
- Social media management
Package
15 hour SMM plan
Highlights
2305.6%
total impressions
10%
hashtag results
1,700
interactions
Our solution
Focusing on Atelier 55’s products for sale, we created content built around monthly themes, focusing on country features, mentorship, product features, Q&As, events such as the Paris African Designers show, and podcasts featuring the designers.
The results
After 5 months of regular posting
total impressions growth
2305.6%
2305.6% increase in organic social content impressions.
hashtag results growth
10%
Hashtag usage resulted in increased visibility and brand reach.
interactions
1,700
The organic content (not supported by paid ads) resulted in 1,700 interactions.
follower growth
9.9%
The number of new followers on social media increased by 9.9%.
The work
Is one person not enough?
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