The brief

Tapiwa Matsinde approached PrimePixels to help with organic social media marketing for Atelier 55

About the business

Atelier 55 is a digital space created to curate, connect, and celebrate the designers, artisans, and organisations shaping contemporary African design, creativity, and lifestyle. Launched in 2010 by author, curator, content creator and educator Tapiwa Matsinde, Atelier 55 exists to connect global audiences to the best in contemporary African design.

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Industry

Art

Services provided
  • Social media management
Package

15 hour SMM plan

Highlights

2305.6%

total impressions

10%

hashtag results

1,700

interactions

Our solution

Focusing on Atelier 55’s products for sale, we created content built around monthly themes, focusing on country features, mentorship, product features, Q&As, events such as the Paris African Designers show, and podcasts featuring the designers.

The results

After 5 months of regular posting

total impressions growth

2305.6%

2305.6% increase in organic social content impressions.

hashtag results growth

10%

Hashtag usage resulted in increased visibility and brand reach.

interactions

1,700

The organic content (not supported by paid ads) resulted in 1,700 interactions.

follower growth

9.9%

The number of new followers on social media increased by 9.9%.

The work

PrimePixels
PrimePixels
PrimePixels
PrimePixels

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