The brief

The client needed assistance growing their social media accounts in order to increase lodge bookings and help position them as the best safari lodge on the Masai Mara.

About the business

Mara Engai Lodge is set on the Siria Escarpment, 1000 feet above Kenya’s Masai Mara National Reserve, with breathtaking views over the Mara Triangle and the Great Wildebeest Migration route. With 120km of unbroken views across the savannah to the Serengeti, Mara Engai Lodge provides a first-class luxury safari experience.

Industry

Travel & hospitality

Services provided
  • Social media strategy
  • Social media management
  • Social media content creation
Package

25 hour SMM plan

Highlights

523.37

Facebook engagement

971.32%

Instagram engagement

273.5%

Twitter engagement

Our solution

We created a social media strategy focused on the delivery of high-quality content across Facebook, Instagram and Twitter, and real-time engagement through community management. Through consistent branding and messaging across all platforms, we focused on improving brand awareness to drive new enquiries.

The results

The account saw huge growth within 3 months, and further increases after 6 months. At the end of 12 months, the client saw increases in enquiries and bookings, increased engagement and reach across all platforms, and increased brand awareness.

engagement

589%

Engagement across Facebook, Instagram & Twitter increased by 589%

Facebook reach

136,000%

The number of people who saw Mara Engai Lodge’s Facebook content increased by 136,000%.

Instagram fans

452%

The client’s Instagram following grew by 452%, increasing the reach of the account.

The work

Is one person not enough?
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Marketing excellence from just £17.50 per hour