Email marketing trends you can’t afford to miss out on

Email marketing is by far one of the most powerful tools businesses can use to promote their brand. With an estimated ROI of 4200% and an average click-through rate of just under 11%, your business can’t afford to not use email as a marketing tactic. Like with any marketing function in your toolkit, it’s essential […]

How to create a powerful online value proposition: A guide

Are you struggling to find ways to get people to visit your website or pay attention to your business online? The marketing world has a special trick up its sleeve to help you with this. It’s one that has proven to be highly impactful over the years: your online value proposition (OVP). When done right, […]

Why you shouldn’t stop your digital marketing over holidays

Many businesses think their digital marketing activities can be paused over the summer or other holidays. After all, surely your customers are too busy with friends and family to be online? However, the stats show that this is simply not the case. Studies have shown that consumers spend more money between 01 November and 31 […]

Simple tips for becoming a sustainable business

Did you know that in May 2022, carbon dioxide levels in the atmosphere were the highest they’ve ever been in human history? In fact, these levels were 50% higher than in the pre-industrial era, with over 241 parts per million of carbon dioxide being recorded in just one month. You may be wondering what this […]

Top Trends We’re Seeing For UK SMEs In 2022 

Top trends we’re seeing for UK SMEs in 2022  (SMEs) make up 99% of the UK’s total business population. This puts them at the forefront of our economy and means they were perhaps the sector hit hardest by the Covid pandemic. As the dust begins to settle and businesses start returning to normal, the question […]